Androp calls up Roy G. Biv  in this piece!

Check out the split RGB channels in the video for “Boohoo” and cry as the vocals, guitars and needle-y synth pierce your eardrum. Supposedly there is some symbolism in the three colors that separate and how it reflects the different sides of a person.

I cry bullsh*t. It’s just a really cool effect and they went with it.

Enjoy “Boohoo” as part of a three single release Boohoo/AM0:40 /Waltz  out 8.22.2012. Preorder at CDJapan.

Visit Androp’s website and see how they continue to make amazing and groundbreaking videos.