Drenched in sheek production values, we run smack dab into the recently released video for ivory7 chord’s “Luminously”. The title track of the melodic pop-punk group’s new album has a lightness that transcends the norms of the genre. Whether it’s the vocalist’s emotional all-English delivery or the deliberate use of piano in the song, ivory7 chord clearly aims for the heart. While coming off as incredibly pretentious in some eyes, the video and its accompanying music should definitely appeal to others.

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