Imagine a column representing the entire entertainment industry. It contains music, movies, television, sports, live events, and everyone that makes them happen. Everyone and everything from the super-rock-stars down to the lowly janitor who sweeps the halls at night.
At the top of this column, you have the most powerful and influential forces: big-name actors, musicians, athletes, agents, and studio executives for example. Below them is the backup that keeps them going: the screenwriters, the newbie musicians, and the sound technicians on a low budget. These people keep the top of the column afloat.
We have absolutely everything in the entertainment industry within this huge pillar. Although incredibly massive, this pillar is dwarfed by the ever growing pillar of technology. Technology is rapidly changing, and the entertainment world is not keeping up.

Entertainment forces continually stall technologies that disrupt their current arrangements, but technology has a tendency to prevail anyway. For example, take Youtube or MySpace. They both came flying out of the gates, fueled by content from major players in the entertainment field. The rights holders in the industry tried to stop them for infringing copyrights. However, even though they lost a good amount of content, these technology engines had enough steam not just to carry on, but to thrive.
Whether or not the entertainment industry is doing impressive things at the moment, it is ready for change. Whoever can bridge the gap between rapidly advancing technology and the entertainment world is going to find that there are a plethora of opportunities.
Many different types of engines are waiting to be built. If you can find where these pillars merge -attack! Plenty of wealth is waiting, but you’ve got to solve the problems to claim it.
By Shay on October 16, 2008 at 4:01 pm
Hey Todd, I definetly agree with you. The big entertainment dudes are jerks with new technology until they can find a way to use (exploit) it in their best interest, which at least sort of helps. Instead of entertainment people trying to adapt to new technology or tech doing the same with entertainment, it’s best to find a middle ground…people who seek to combine the two somewhere between tech or entertainment focuses.
Nice graphic btw ;)